Is your conference talk internet ready?

Speaking as a Leader

Increasingly conference speeches are being filmed and then posted on the internet, either on a corporate website or on one or more social media platforms. This means that the business speaker has 2 audiences: the 'present' one in the room, the local audience and the global, international audience watching you through the camera lens, the 'remote' internet audience.

So what do you need to do to take this 'remote' audience into account? How can you make your talk internet-ready?

Here are some thoughts on creating and delivering a talk which works for your global audience.

Preparation

When preparing your conference talk or presentation what are the additional considerations for your presentation talktrack, slides and delivery?

Talktrack

When preparing your talktrack you now have 2 audiences to consider: your local audience and your remote audience.

Anchor your remote audience

Your local audience knows the agenda of the day: who you are and what you are going to talk about. Your remote audience will probably not have ready access to this conference overview - what you're talking about or even where you are. The inclusion of a reference to the event and where it is located in your talktrack will help to anchor your talk for your remote audience. We're here in the Normsdorm conference hall in Munich to take a look at the demands on business leaders today and the tools and techniques required for 'Speaking as a Leader'.

Explain local references

If you make any references to the local environment, consider how you can explain this also to your global audience. References to locality - the 'sausages' or the 'beer' - may be easily understood by your local audience but may need some additional explanation for your internet audience. For example, the wonderful beer halls here in Munich.

Give your global audience a commentary

Your remote audience can't see your local audience. If, for example, you ask for audience participation in the form of a show of hands, the camera will normally be on you and not your audience. So your global audience won't be able to see the response. Add some extra commentary for their benefit such as, 'Around half of you have raised your hand'.

Slides

Will your visuals work on the small screen (ipad, iphone, desktop) as well as the large one in the room? Big images with minimal text will work well for the audience in the room and on screen for your internet audience. But beware: any detail on slides in the form of text or numbers which are in a small point size will not be seen once your talk is being viewed on the internet. Extra thought is needed also for your slide composition, use of text, font colour and size.

Delivery

Is your delivery clear and engaging?

Your local audience has the benefit of relative close proximity to you. They can see you. They can hear you. Your internet audience sees a small figure on screen with occasional close-ups. This means that your vocal delivery is even more important. Clarity is key - will your international audience be able to hear and understand your words through a speaker? Is your articulation crisp? Is your use of pitch, inflection and tone aligned with your messages? Is it obvious what you mean?

Body language

Business speakers put on a stage often fall into one of two categories: the 'walkers and talkers' or the 'I'm rooted to the spot'. The clever conference organizers now have a smaller stage which confines the speaker to a defined area (easier for filming). Use the space you have effectively by focussing more on your gesture and eye contact and moving at key moments such as when transitioning or to underline an important point.

And don't forget to look at the camera from time to time. After all, that's the eye of your global audience.

To discuss your forthcoming talk, please contact Business Speaker coach, Marie Lester at Professional Voice on:

+44 (0)208 579 6662

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