Leadership Communication

Influencing Individuals and Organisations

All leaders would relish the epithet of ‘great manager’ or ‘charismatic leader’. But in practice, how do we achieve these lofty heights?



The ability to lead and the ability to speak well go hand in hand. Leadership communication is however demanding and multi-faceted: the executive is required to project professionalism and authority to large audiences on the one hand, and be an approachable and empathetic colleague on the other. Many executives are not always comfortable in these two very different contexts – and particularly the latter.

The conversations with clients before a meeting, the chats with colleagues over drinks at the Christmas party, or the day-to-day discussions with direct reports can prove the most challenging. The leader must draw on skills which include being able to:


•  Project confidence and authority

•  Look and feel at ease - and put others at ease

•  Engage people and establish a connection

•  Be a good observer and a good listener

•  Speak effectively

•  Communicate empathetically

•  Convey business messages which challenge and inspire

•  Promote the organisation and its values clearly

•  Develop effective relationships

•  Motivate people to want to do things


Speaking effectively in both formal or informal settings requires all the above capabilities, but mixed and matched to the dynamic and objective of the situation.

Executives who are able to address a large audience and promote themselves and their company in the global arena are an asset to their organisation. But this is not enough. Increasingly organisations look to their leaders to be great managers, inspiring coaches and guiding mentors. What changes is the context and not the skills.

So in considering your personal brand and how to develop it, you need to be able to adapt to a variety of situations. How do you fare?

For objective feedback and coaching to hone your skills, please contact us on +44 (0)208 579 6662.