The Art of TedTalk Talking

Voice and Communication Skills: Voicing Your Views


How often do you get your ideas across to your own satisfaction? How successful are you at convincing others of the validity of your concept, the wisdom of your plan or the sense of your proposal?


If you live in a democratic society, there are many opportunities to voice your views. In London there are several ‘Speakers’ Corners’, the most notable in Hyde Park. There anyone can air their ideas on any subject to anyone who wants to listen.

In 1984, in another part of the globe - Monterey, California - the TED Talk was born. Starting out as a one-off conference, in 1990 the event became an annual event. Then in 2005, the talks were filmed and put on the web. By 2012, over a billion people had viewed a TEDTalk film.

The talks started out being focused on Technology, Entertainment, Design (hence the acronym TED). Today the subjects presented are more wide-ranging and the people who speak have only 18 minutes to get their idea across. TED presenters share a common purpose - they are people who "wish to change the world" and accordingly TED awards a substantial monetary prize to the most worthy cause.

Voicing our views is an innate need in us. We are driven to share our opinions and judging from the huge numbers of people viewing TedTalks, we also have a need to hear other peoples’ views. But what makes one idea ‘land’ and another fall flat?

How to speak well has been a subject that we have been interested in – even obsessed with since at least c5th BC. The Ancient Greeks cultivated the art of speaking – an art known as ‘rhetoric’. But it isn’t really an ‘art’ but rather a skill which can be taught – and therefore learnt.


If you want to influence others, the rules are simple:

• Set a clear objective

• Synthesize your message to suit your audience

• Structure the speech or presentation clearly (with an engaging opening and a call to action)

• Deliver it well


If you have an idea you want to get across to colleagues or clients, call us today on: