Professional Voice Blog

Structuring a Successful Business Message

Executive Voice and Communication Skills

Everyone knows that if you build a house without a foundation and supporting walls, at some point it will simply fall down. The exact same principle applies to building a message - whatever the audience, context or audience size. A message of any type - whether it's a presentation, speech or response to a question - needs a structure to enable us to select and arrange the most appropriate content effectively.

So why do people forget or simply not use structure?

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Beginning and Ending a Presentation

Leadership Communication Skills

Do you begin your presentation with stock phrases such as 'Thank you for taking the time out of your busy schedule to attend this presentation' or 'In the next half hour, I'm going to update you on...'? And in so doing inadvertently communicate to your audience that they'll be lucky if they hear anything engaging in the next 30 minutes!

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Framing Effective Messages

Leadership Communication Skills

The content you select for your message, the words and stories you choose, and even the way you deliver your message are all forms of framing meaning.

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The Story of Change

Leadership Communication

A great many presentations in corporations are about making a case for change. But very often the reasoning isn't easy to understand. But by using a very simple structure, the story of change can be told clearly and persuasively...

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Adding Flow and Focus to Your Message

Leadership Communication

Once you have created a clear structure for your message and have built your business case, consider how you will lead your audience through your message. There are certain phrases which will both help the flow and make the message more coherent. 

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