Professional Voice Blog

Building Your Leadership Brand

Leadership Communication

A brand is what you are known for - your reputation, your image. It's what people say about you. People make remarks about their team members, colleagues, clients and managers all the time. And these remarks can be positive or negative: "He's a great guy". "She's very ambitious." or "He's very slow to get things done." "She's over-meticulous." A person's brand is also often reflected in how they are introduced to others, for example to new recruits or to stakeholders, or externally to clients or a conference audience. Here's an example of how Indra Nooyi, CEO of Pepsi Cola was introduced at the outset of an interview:

"She’s a leader. Visionary. Competitive. Tough-minded. Caring. Indra makes things happen.”

So what do your colleagues say about you - and is it important?


Is your conference talk internet ready?

Speaking as a Leader

Increasingly conference speeches are being filmed and then posted on the internet, either on a corporate website or on one or more social media platforms. This means that the business speaker has 2 audiences: the 'present' one in the room, the local audience and the global, international audience watching you through the camera lens, the 'remote' internet audience.

So what do you need to do to take this 'remote' audience into account? How can you make your talk internet-ready?

Here are some thoughts on creating and delivering a talk which works for your global audience.


Are you still using an 'Agenda' slide?

Messaging Skills for Driving Change

Too many presenters are still using a meeting style 'Agenda' slide at the beginning of their presentations (which looks something like the one illustrated below). This immediately sends out all the wrong signals: that the presenter is going to talk about a random set of information, at best unstructured - and at worst dull.

Here are a few ideas on how to make an agenda slide which works for you - rather than against you.


The Mighty Metaphor

Executive Voice and Communication Skills

The best communicators use words to paint a picture so that people can ‘see’ what they mean. Ways to help your audience to imagine, visualise and understand the very essence of your message include analogy, simile and metaphor (also types of analogy). 

But what is in business vogue at the moment?


Structuring a Successful Business Message

Executive Voice and Communication Skills

Everyone knows that if you build a house without a foundation and supporting walls, at some point it will simply fall down. The exact same principle applies to building a message - whatever the audience, context or audience size. A message of any type - whether it's a presentation, speech or response to a question - needs a structure to enable us to select and arrange the most appropriate content effectively.

So why do people forget or simply not use structure?


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