Professional Voice Blog

Adding Flow and Focus to Your Message

Leadership Communication

Once you have created a clear structure for your message and have built your business case, consider how you will lead your audience through your message. There are certain phrases which will both help the flow and make the message more coherent. 

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Building a Business Case

Leadership Communication

In a typical presentation, people compile a set of information in order to try to persuade or influence their listeners. But this is seldom effective. Audiences need to understand a logical flow of points brought to life by credible examples, research and relevant stories. They will only engage with an argument if it becomes real in their minds or relates to their personal experience.

So how do you go about building a persuasive case?

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The Importance of Positive Thinking in Leadership

Leadership Communication

Attitude affects Behaviour which influences Culture - the ABC of positive thinking.

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How to Build Executive Presence

Leadership Communication

Executive Presence is not a quest to find the Holy Grail. It is not innate.

Executive Presence is the result of successful leadership communication and alignment is central to that process:

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Mastering Impromptu Speaking

Leadership Communication

Many people find impromptu speaking, or more colloquially 'speaking on the fly', a scary prospect. This is because it represents the unknown - and people think that you can't prepare for the unknown.

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